To launch a new national brand campaign for BBC Sounds—the app that houses music, radio and podcasts—we needed to put a stake in the ground that would distinguish us from other audio platforms.
We decided to focus on the human connection with sound, and the indescribable way it makes you feel—the way it transforms you, moves you, or takes you somewhere else entirely.
We created a surreal film that shows the way different sound transforms each of us everyday, and used playful language and distorted photography to bring the power of sound to life.
ECD: Helen Rhodes
CD: Lambros Charalambous
Director: Sam Brown
Photographer: Micaela McLucas