Santa Claus has more data than anyone in the world. After all, he’s got 1000's of years of dirt on all of us. So just imagine what would go down if Santa got hacked. We created this film for Norton Security to tell a classic holiday tale through the modern lens of cybercrime.
We partnered with Mashable, Gawker and The Daily Beast to break the news like a real hack. The films went viral with over 4 million views on Youtube, earned a space in Fast Company's Top 5 Ads of the Week and won an Addy.
The ad was so popular that the following year we caught up with Santa to see how Norton Security had improved his life at The Pole. Turns out Santa finally upgraded his workshop into a smartshop. The film went viral and earned a spot as Creativity's Pick of the Day.
CD: E Slody CCO: Curt Detweiler Director: Jason Headley
Case Study