Pop Tarts hadn’t run an ad in nearly 20 years, so we needed to come back with a bang and let people know what this magical snack was all about. We launched our campaign tagline “Get Popified” across the UK and Europe, celebrating Pop Tarts’ ability to turn our everyday mundane into something weird, wonderful and deliciously WTF.
We partnered with acclaimed animation studio Strange Beast to bring this to life, working with directors Alex Jenkins, Eva Münnich and Caitlin McCarthy.